Leading Global Creative Production

Creating content at enterprise scale means more than producing great photography or video. It means building the creative systems that allow hundreds of projects, teams, and product launches to move together without compromising quality.

At Hasbro, I lead global photography and video production across multiple brands, partnering with Creative Directors, designers, marketers, producers, photographers, and international teams to translate brand strategy into visual experiences. My work spans eCommerce, retail, social, campaigns, and product launches -shaping creative approaches while balancing brand consistency, production realities, and the needs of global audiences.

Whether I'm directing talent on set, refining a visual approach with brand teams, mentoring creative teams, or building workflows that strengthen consistency across international studios, my focus remains the same: creating the conditions for strong ideas and great visual work to succeed at scale.

The moments I enjoy most happen long before the camera starts rolling.

They're the conversations where an idea becomes a visual direction, where teams solve problems together, and where strategy evolves into something people can actually experience.

I enjoy bringing clarity to that process—connecting creative ambition with the people, craft, and production needed to bring it to life. Whether leading enterprise-scale work or collaborating on a single campaign, I believe the strongest creative comes from curiosity, thoughtful planning, and genuine collaboration.