TALKING RAIN/SPARKLING ICE - INFLUENCER RECIPES
Turning 12 Personalities Into a Year of Social Content
Co-Producer / Photographer | Filmateria Studios | Seattle, WA
Talking Rain partnered with Filmateria Studios to create a year-long social campaign for Sparkling Ice, built around recipes developed and presented by 12 different social media influencers.
The challenge was scale. Over four production days, we needed to capture 12 distinct personalities, 12 recipes, multiple Sparkling Ice products, and enough video and photography to support an entire year of social content. Each piece needed to feel personal to the individual influencer while still belonging to one cohesive campaign.
Building the Production Around the Talent
As Co-Producer, I helped coordinate the moving pieces behind a fast-paced, talent-driven production, working alongside our creative and production teams to keep multiple recipes, products, setups, and personalities moving efficiently across the shoot.
Because each influencer brought their own style and audience, the goal wasn't to make every piece feel identical. We created a consistent visual world for Sparkling Ice while leaving room for the talent's personality to come through naturally on camera.
Producing and Shooting at the Same Time
I also served as a photographer throughout the production, capturing lifestyle, product, talent, and behind-the-scenes imagery alongside the video work.
That dual role meant moving constantly between the needs of the larger production and looking for individual moments that could extend the campaign beyond the primary video deliverables. The result was a broader library of visual content that Talking Rain could use across social and digital channels throughout the year.
One Shoot. A Full Year of Content.
Over four days, the team captured 12 influencer-led recipe stories along with a library of supporting photography and social assets designed to give Sparkling Ice a steady stream of content across the following 12 months.
For me, the project was a great example of what I enjoy about production: creating enough structure to handle a complicated shoot while still leaving room for personality, spontaneity, and good creative work to happen in front of the camera.